Amira Aldahab, widely known online by her brand name “Amira Al Dahab,” is one of Egypt’s most-followed gold jewelry retailers and social media personalities.
Operating out of Cairo’s Nasr City and October City districts, she built a business selling 18-karat and 21-karat gold pieces into a millions-strong following on TikTok, Facebook, and YouTube, largely through videos showcasing gold pricing, designs, and purchases.
In November 2025, she became the center of national attention in Egypt after a fabricated AI deepfake video was circulated online, leading her to file a formal police complaint and speak publicly about AI-driven misinformation targeting women.
| Amira Hassan | |
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Amira Hassan: History · Bio · Photo
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| Wiki Facts & About Data | |
| Full Name: | Amira Hassan |
| Stage Name: | Amira Aldahab / Amira Al Dahab |
| Birthplace: | Cairo, Egypt |
| Nationality: | Egyptian |
| Occupation: | Gold Jewelry Retailer, Social Media Personality |
| Children: | Two sons, according to Egyptian media reports |
| Relationship: | Married, reportedly to a businessman |
Early Life and Education
Amira Hassan was born in Cairo, Egypt, around 1984 or 1985. Detailed, independently verifiable information about her family background and upbringing is limited, and Aldahab herself keeps most personal details private.
Several Egyptian news outlets describe her as a graduate in architectural engineering, with one report specifying Cairo University around the mid-2000s. This detail is repeated across multiple sources but has not been confirmed through a primary source such as a university record or an interview in which she states it directly, so it should be treated as a widely reported but not independently verified claim.
Career
Amira Aldahab is best known as the face and namesake of “Amira Al Dahab,” a gold jewelry retail brand with physical stores in Cairo, including a location inside Zamzam Mall in October City and another on Mustafa El-Nahas Street in Nasr City. Her business centers on the sale of 18-karat and 21-karat gold jewelry, including bracelets, chains, and bridal pieces.
Her rise to prominence has been driven almost entirely by social media. She built a large following by posting short videos of gold pieces, prices, and purchases, often filmed inside her shops, which turned everyday retail transactions into widely shared content across TikTok, Facebook, and YouTube.
Accounts of her career origins differ between sources. Several near-identical biography websites describe a narrative in which she worked for over a decade as an architectural engineer before pivoting to the gold trade in 2020. Independent Egyptian tabloid coverage instead describes a more modest beginning working in a small gold shop in October City years earlier. Because these accounts conflict and neither is backed by strong primary sourcing, the precise timeline of her transition into the gold business cannot be confidently established.
In January 2024, some Egyptian outlets reported that a man had been arrested after falsely claiming to be a business partner of Aldahab’s. This report comes from a single lower-tier source and has not been independently corroborated, so it is noted here only as a reported, unconfirmed incident.
The November 2025 Deepfake Controversy
In mid-November 2025, an explicit video falsely depicting Amira Aldahab began circulating on Telegram and other social platforms, appearing to show her with an unidentified Gulf businessman. Aldahab denied the video’s authenticity, stating publicly that it had been fabricated using artificial intelligence and deepfake techniques.
On 16 November 2025, she filed a formal complaint with Egypt’s Internet Investigation Department (Mabahith Al-Internet) against unknown parties, seeking a criminal investigation into whoever produced and distributed the video. In a statement posted to her official accounts, she said legal action had been taken against anyone who created or shared the AI-generated video to damage her name or reputation, and described herself as an Egyptian engineer and businesswoman focused on her work.
Multiple Egyptian news outlets, including Youm7 and Okaz, covered the story, and public prosecutors opened an investigation into the case. As of the most recent reporting, no convictions had been announced. The incident prompted broader public discussion in Egypt about AI-generated misinformation and digital harassment directed at women public figures. Some reports indicate she faced a similar fabricated-content campaign in 2024, though this earlier claim comes from a single source and is less firmly established.
Personal Life
Amira Aldahab is married to a businessman. Egyptian media reports have referred to him by the name Ayman, though this has not been confirmed directly by Aldahab, and some earlier reporting used a different name, so his identity should be treated as unconfirmed.
According to Egyptian press reports, the couple have two sons, and her younger son has appeared alongside her in some of her social media videos. Aldahab keeps most other details of her family life private.
Net Worth
No verified net worth figure is currently available. Some websites publish specific dollar estimates for Aldahab’s net worth, but these figures could not be traced to any credible financial disclosure, business filing, or primary source, and appear to originate from unverified biography websites that repeat the same unconfirmed numbers.
Frequently Asked Questions
Who is Amira Aldahab?
Amira Aldahab, whose real name is Amira Hassan, is an Egyptian gold jewelry retailer and social media personality known for her brand “Amira Al Dahab.”
What is Amira Aldahab known for?
She is known for running a gold jewelry retail business in Cairo and for a large social media following built around videos of gold pricing and pieces. She also became widely known in late 2025 after publicly confronting a fabricated AI deepfake video.
Where is Amira Aldahab from?
She was born and raised in Cairo, Egypt.
Is Amira Aldahab married?
Yes. Egyptian media reports describe her as married to a businessman, with two sons, though details about her husband’s identity have not been independently confirmed by Aldahab herself.
Conclusion
Amira Aldahab’s public profile rests on two distinct threads: a Cairo-based gold jewelry retail business built into a mass social media following, and a widely covered stand against a fabricated AI deepfake video in November 2025.
Much of the detailed narrative circulating about her early life and career origins comes from unverified sources that repeat one another rather than from independently confirmed reporting, and readers should treat those specific details with appropriate caution until better-sourced information becomes available.
